slack haunts web, millions flee in terror
Well, it's been a long month since our last issue came out, and much has changed. In a sense, slack has died and gone to cyberspace. We are now literally a ghost in the machine, since we have suspended the our print production for the near future.

There are basically three reasons for this: overhead, overhead, and overhead. Printing just 5,000 of our 24 page two color bound-newsprint magazines costs slightly less than a used car, and we haven't been able to find that much room in Madison's ad market.

Of course, we could get just a tinge paranoid and state that our hard-hitting journalism scared away advertisers, but that is only true in a few, specific cases (who know who they are and who know we know, since they told us that much...). No, the main reason we haven't had sufficient ad volume to remain immersed in black ink is that slack is created by a vanguard group of artists, journalists and writers who generally find selling ads to be a real drag...

Therefore, we have transmografied, if you will. We are now noncorporeal, a journalistic wraith--a cyberspectre. We've embraced "The New Flesh", and found that it was good. Our artists get to play with all the colors of the rainbow with no concern for the costs of ink. Our writers can write as many pieces as they wish with no concern about the costs of adding pages, and our monthly overhead now costs less than dinner for the entire staff. Everybody's happy. In fact, with our newest webvertisers, we've already made a small profit (unless you figure in the costs of having to replace one of our monitors recently due to a cat-barf incident--don't ask...). The upshot of all this money business is that as far as the web is concerned, we're here to stay.

We've included all the pieces that were to have gone into the print edition, with the extra bonus color art and multimedia we promised last issue. We've also added material to many of our online departments, including some original fiction that promises to be the start of an exciting literature area.

The major players on our staff are now separated in spacetime by 1500 miles and one hour. This publication is assembled entirely in cyberspace--no knives, no paper, and no glue. Nobody got hurt. (note to M2000: sampling is the greatest form of flattery...) We're actively soliciting writers, artists and investigative cyber-journalists from around the globe to transform "Madison's Most Dangerous News Monthly" into "The World's Most Dangerous News Monthly". Send your submissions and queries to the address below. Our submission guidelines are linked to this page. We're also adding a "World's Graffiti Wall" section. Send us links to your home pages and we'll keep them up for a month (or more, if they're REALLY good).

BTW, if you are involved in advertising sales, or would like to be, here's your chance to break into a frontier market. If you are the sort of salesperson who could have successfully sold television ads in the late forties, contact us at the address below for more information.

We hope you enjoy this issue. We'll likely be adding links on a more frequent basis. We could update this every hour if we wished, so keep coming back to check.
After all, IT'S STILL FREE!!

Brian Hill
Hank Shaw
and the staff of slack Magazine




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